Industries · Beauty & wellness
Marketing that fills the appointment book.
Salons, barbers, beauty clinics, spas, gyms and wellness studios live and die by their appointment book and their Instagram grid. We create content that shows your work at its best, help new clients find you locally, and bring existing clients back on time.
What we do
Fill the calendar with the right work.
Cosmetic clinics and health practitioners face strict advertising rules, including limits on testimonials and on promoting prescription-only treatments. We plan content and ads with those rules in mind, and recommend you confirm compliance for regulated treatments with your professional body.
- Content shoots showing your work, team and space
- Instagram and TikTok content and management
- Google Business Profile for “near me” searches
- SMS and email rebooking reminders, birthday offers and last-minute gap fillers
- Meta ads for new-client offers and launches
- Branding, menus, signage and salon design
Recommended packages
Packages built for beauty & wellness.
Bundles of the services that work best together for your industry. Every package is tailored to your business in a free consult.
Fresh Look
A brand and content refresh so your business looks as good as your work.
- Brand direction workshop
- Half-day in-salon shoot: treatments, team and space
- Social templates for offers and announcements
- Google Business Profile Refresh
Booked Out
Content, ads and reminders that keep chairs and rooms full.
- Monthly half-day shoot
- 4 Reels or TikToks and 8 posts
- Meta ads for new-client offers (ad spend separate)
- SMS gap-filler and rebooking campaigns
- Monthly report on bookings
Loyal Clients
Bring clients back on schedule and turn them into referrals.
- Email or SMS rebooking reminders
- Birthday, win-back and referral flows
- Monthly email campaign
- Review requests after appointments
- Setup quoted separately
*Starting prices. Ad spend is paid directly to the platforms. Final pricing depends on the scope of work. T&Cs apply.
Recommended services
Or pick the pieces you need.
Creative Content
Social content, short-form video and copy with a clear point of view.
Packages from $1,750/month*Learn more →Photography
Brand, product, editorial and event photography, in Cairns and on the road.
Half day from $850 · full day from $1,650*Learn more →Retention Marketing (Klaviyo, Email & SMS)
Klaviyo setup, automations and campaigns that bring customers back.
Quoted on scopeLearn more →Google Business Profile
Google My Business optimisation to win the local map pack and more reviews.
Refresh $249*Learn more →Digital Advertising
Managed Meta, Google and TikTok ads built around enquiries, bookings and sales.
Quoted on scopeLearn more →Branding & Graphic Design
Brand direction, logo and identity, guidelines and design for social, print and merch.
Refresh from $450 · identity from $1,950*Learn more →Not ready for a package?
Start small.
Quick win · 5 business days
Google Business Profile Refresh
Get your Google listing working properly, so you show up in the map pack and in AI answers.
- Full profile audit and optimisation
- Categories, services and description
- Photos and first Google posts
- Review-request system
Quick win · 5 business days
Website & Marketing Audit
A prioritised list of what's costing you enquiries or sales, with a recorded video walkthrough.
- Speed, UX and conversion review
- SEO and AI search health check
- Tracking and email capture check
- Recorded video walkthrough
Quick win · 3 business days
Review Booster Kit
Everything you need to start collecting Google reviews this week.
- Email and SMS review-request templates
- QR code card design for counters and invoices
- Reply templates for good and bad reviews
- Your direct Google review link set up
Quick win · 3 business days
AI Search Check
Find out what ChatGPT, Gemini, Perplexity and Google AI Overviews say about you.
- 10 customer-style questions tested across AI tools
- Screenshots of what they say
- 10 prioritised fixes
- Crawler and business-details check
*Starting prices. Final pricing depends on the scope of work. T&Cs apply.
FAQ
Common questions.
Can you work with our booking system?
Yes. We set up tracking, email and SMS around common platforms like Fresha, Timely and Square, so you can see which marketing fills appointments.
Do you shoot in-salon?
Yes. We plan shoots around quiet times or before opening so clients aren't disrupted, and get consent from anyone featured.
Let's talk about what's next.
Book a free 30-minute consult. You'll leave with honest advice, whether or not we end up working together.