Industries · Tourism & travel
Marketing for tourism operators who'd rather be booked out.
Travellers plan on Google, Instagram and, increasingly, by asking AI where to go. We help tours, accommodation, attractions and RV brands show up in all three, with content that sells the experience and follow-up that brings guests back.
What we do
Fill the calendar with the right work.
ASTER Media grew up in Cairns, one of Australia's busiest tourism towns, and has delivered website content migrations for RV and campervan brands including Winnebago, Apollo, Maui and Mighty.
- Photo and video that sells the experience, not just the facilities
- Google Business Profile and review systems for the map pack
- AI search optimisation for questions like “best tours in Cairns”
- SEO and website content migrations, including multi-brand groups
- Email and SMS for pre-arrival, review requests and repeat bookings
- Seasonal ad campaigns to fill quiet periods
Recommended packages
Packages built for tourism & travel.
Bundles of the services that work best together for your industry. Every package is tailored to your business in a free consult.
Get Found
Make sure travellers find you on Google Maps, in search and in AI answers.
- Google Business Profile Refresh
- SEO audit and quick-win fixes
- AI search visibility check and clean-up
- Review-request system for guests
Peak Season
Content and ads that sell the experience while travellers plan.
- Monthly full-day shoot (photo and video)
- 8 short-form videos and 12 posts
- Captions, scheduling and community management
- Meta and Google ads management (ad spend separate)
- Monthly performance report
Book Direct
More direct bookings and repeat guests, with less reliance on booking sites.
- SEO Growth package with 2 blog posts a month
- AI search optimisation and tracking
- Klaviyo flows: pre-arrival, review request and return-guest
- Monthly email campaign
- Setup quoted separately
*Starting prices. Ad spend is paid directly to the platforms. Final pricing depends on the scope of work. T&Cs apply.
Recommended services
Or pick the pieces you need.
Creative Content
Social content, short-form video and copy with a clear point of view.
Packages from $1,750/month*Learn more →Videography
Brand films, Reels, ad creative and event video, cut for every platform.
Half day from $850 · full day from $1,650*Learn more →AI Search Optimisation
Get recommended in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Quoted on scopeLearn more →SEO Consulting
SEO audits, strategy and hands-on optimisation for local and national search.
Audit from $650 · packages from $990/month*Learn more →Retention Marketing (Klaviyo, Email & SMS)
Klaviyo setup, automations and campaigns that bring customers back.
Quoted on scopeLearn more →Google Business Profile
Google My Business optimisation to win the local map pack and more reviews.
Refresh $249*Learn more →Not ready for a package?
Start small.
Quick win · 5 business days
Google Business Profile Refresh
Get your Google listing working properly, so you show up in the map pack and in AI answers.
- Full profile audit and optimisation
- Categories, services and description
- Photos and first Google posts
- Review-request system
Quick win · 5 business days
Website & Marketing Audit
A prioritised list of what's costing you enquiries or sales, with a recorded video walkthrough.
- Speed, UX and conversion review
- SEO and AI search health check
- Tracking and email capture check
- Recorded video walkthrough
Quick win · 3 business days
Review Booster Kit
Everything you need to start collecting Google reviews this week.
- Email and SMS review-request templates
- QR code card design for counters and invoices
- Reply templates for good and bad reviews
- Your direct Google review link set up
Quick win · 3 business days
AI Search Check
Find out what ChatGPT, Gemini, Perplexity and Google AI Overviews say about you.
- 10 customer-style questions tested across AI tools
- Screenshots of what they say
- 10 prioritised fixes
- Crawler and business-details check
*Starting prices. Final pricing depends on the scope of work. T&Cs apply.
FAQ
Common questions.
Do you only work with Cairns operators?
No. We're based in Cairns and work remotely with tourism businesses Australia-wide, travelling for shoots.
Can you work with our booking system?
Yes. We set up tracking and email around common booking platforms so you can see which marketing drives bookings.
Let's talk about what's next.
Book a free 30-minute consult. You'll leave with honest advice, whether or not we end up working together.